Frank Turner – The way I tend to be

Cinematography	Sound	Editing	Mise en scene
Depth of field focusing on the spade. Handheld camera, shaky shows walking or confusion. Establishing shot Rule of third, man on the left Long shot, showing how small he is in comparison to the countryside Close up showing man’s face showing him singing. Depth of field, man in focus showing he is in control Low angle shot Extreme low angle shot looking up on him, he is in a position of power. Depth of field, man in the foreground, woman in the background very small, shows the distance between them Lots of low and high angle shots between him and the ground	Acoustic guitar playing – non diegetic Performance, the man singing. - diegetic	Straight cut Consistent edits following the beats of the song. Shot reverse shot on the road he has just walked down showing he is thinking about the journey he has come on. News room, joining narrative. Continuity editing	Muddy spade, the man has been working hard Man wearing green, neutral colours Out in the countryside, cloudy sky. Wearing a board “the end is nigh Man is heading up a hill, showing journey or hard times ahead. Long road behind the man showing the journey he has come Beard, manly, farmer like White shirt, protagonist Weeds and grass in the shot bigger than him, showing he might be trapped Sun shining behind the man, light on him shows he is good. The back of his board says “golf sale” this shows comical value he walks through fields and woods, straying from the path, not conventional. Finds a girl in the woods when she could be lost and takes off his board. Woman wearing a yellow coat like she is his sunshine (binary opposition) Starts to rain, good for harvest. Bad sign to the relationship between him and the girl. Tattoos on his hands, conventional of the genre and of the era.

This music video consists of many formal and genre conventions to appeal to a specific audience. The performer, in this case Frank Turner has taken on the main role in his narrative, this is a formal convention as the music video’s purpose is more to advertise the artist than the music itself. The sound used is generally non diegetic and out of the narrative until Frank starts miming, then it becomes diegetic. This is conventional for the indie folk genre as most intertwine the narrative with performance elements. The non-diegetic sound of the acoustic guitar is very conventional of the genre as indie folk are heavily associated with acoustic and live performances. The lyrics in the song guide the narrative; it is not abstract or completely unrelated. This is usual for most genres as it is easier to sense the mood and meaning to the song.

The mise en scene in this video is very conventional for indie folk. Frank is wearing neutral colours and the video is set outside in open spaces surrounded by nature, this reflects the ideology that indie folk is one of the most natural forms of music as it is simplistic, often only using an acoustic guitar, there is no electrics or editing to the sound therefore it is seen as purer and natural. Frank has a beard and has tattoos which are seen a lot on the artists of this genre, it is a sign of the modern era. It seems quite manly and strong for men to dress like this in most genres but especially the indie genres; it shows they aren’t as clean cut as males from the pop genre etc.

In the video Frank is seen walking up a hill and looking back on how far he has walked. It is conventional of the indie folk genre to include a journey in the narrative, generally an emotional journey about love or yourself. It makes the video more relatable. The camera used is handheld so the picture is quite shaky. You wouldn’t see this in pop videos or R&B but you would in indie folk. It shows imperfections or displays the mood in the narrative which is usually fairly negative in this genre. There are lots of close ups and medium close ups in this video. It is a formal convention and is seen in the majority of music videos. It reinforces the idea that the video is meant simply to advertise the artist and there are close ups whether or not the artist is performing.

The editing in this video is consistent and matches the beat of the song; this is conventional of all music genres as it gives order and makes more sense. It makes the video fit the song better and is just easier to watch. There is continuity editing that is often seen in indie folk as this genre likes to tell a story in the narrative which is usually simplistic and has a simple meaning that it is trying to get across.

Ben Howard - Hold your head up: Story Board