Conventions of a Digipak

In order to make a realistic Digipak for my CD album, I have researched existing Digipaks from other artists and bands. Digipaks are often used for special edition discs or for live footage and sound after gigs or festivals where it makes more economic and practical sense to use a cardboard digipak instead of a plastic album.

The following information is used in all digipaks:

• A main image - Usually a mid shot or close up of the band or artist. This promotes the artist and makes them more recognisable to the audience. In more alternative genres, artwork is used more frequently. This is to appeal to a more alternative audience, often associated with being creative and loving art. Some main images can be completely abstract. This portrays the mood of the album as a sales technique instead of attempting to sell the artist.
• Band/Artist's name - This allows the audience to quickly identify the band or artist with the use of their name, band name or logo. This makes it stand out on a shelf of CDs. Located on the front cover of the CD and the spine.
• Album Title - This is usually located on the front cover of the CD and the spine. Usually contain a pun or wit. In other cases they usually mean something to the artist or are intended to portray the mood of the album to their audience.
• Track List - This is located on the back cover of the CD. It informs the listener of the content of the CD.
• Reviews/Stars - Most albums have a star rating or short review of the album from a magazine or music critique as a sales technique to promote the album.
• Information - Some albums contain information about the band or artist to inform potential new fans about themselves.
• Inside image or booklet - The inside panels often include a main image and/or a booklet including more information about the band and lyrics to the songs.
• Colour Scheme - A colour scheme is sued to portray the mood and tone of the artist and their album.