Music video:
The first
shot of my music video includes a title clip. This is seen in lots of Indie
folk videos such as in Noah and the Whale – Five Years Time. It gives the video
a film like feel which highlights the video is in a narrative style opposed to one
with performance or abstract qualities. It gives the video structure and lets
the audience know what they are about to see.
^ a picture of me using the title tool to create my personal information at the beginning of the video.
I tried out
different fonts and styles until I was happy. I chose the Orator SDT font in
the colour white. Firstly because the simplistic style is conventional of the
indie folk genre and white connotes purity and the protagonistic qualities that
I wanted my ‘artist’ to have. And also because I wanted to choose an easy style
that would look good on both my video and my ancillary texts.
Century Gothic
Comic Sans
MV Boli
Orator STD
Segoe Script
Tempus Sans ITC
Vrinda
The main location for my video was a woodland area. Outside locations are conventional of indie videos, especially indie folk, as the open space often resembles the emotions the artist is trying to convey to the audience. It also reinforces an idea of nature and simplicity which is what indie folk is all about. This is also shown through the use of water, hence my bathroom scene. The flowing of the water also resembles nature and emotion but likewise connotes innocence and purity which relate to the lyrics in many indie folk songs.
A lot of my video is taken up by slow motion shots and the occasional fast shot which reflects the pace and beat of the song. Editing to the beat is conventional of all genres but slow motion itself is seen a lot in the indie genres to highlight certain feelings or reactions in the narrative to convey them to the viewer. For example, the first extreme close up shot on Lily’s eye is slowed right down so you can see that she is crying and therefore reinforcing the feelings of despair and loneliness from the lyrics and the video to the viewer.
Rhythmic cutting was used throughout, getting faster as the song does to build suspense in the lyrics and the narrative. One point where the cutting was difficult was the stairs scene. In this scene I had very short shots on every little beat which showed the pace of the song was increasing. This was done by taking the long shots already used and cutting them then placing them over one long continuous shot. The repetition of the shots and how they were disordered shows the characters frenzied emotions and the unpredictability of the genre.
Another technique that was used a lot in my video was ghosting and placing shots on top of each other. The ghosting gave the video a blurry, time lagged effect which made the video look disorientated but in a good way. It reflected the character’s emotions and made the narrative easier to understand. I placed some shots on top of each other and changed the opacity. For example where Lily is in the bath and a previous shot of her and Wes is laid across the top. This makes it clear what the character is thinking. Both techniques look very arty, somewhat ‘trippy’, intangible and different to mainstream videos which will appeal to the indie audience.
The narrative for my video was very conventional of the Indie Folk genre. Firstly, it strays from Todorov's narrative theory of equilibrium, where the protagonist will start happy, find disruption, recognise it, repair it and find a new equilibrium. In Indie Folk videos such as Ben Howard's 'Keep Your Head Up' and Frank Turner's 'The Way I Tend To Be'; both main characters start in a state of disequilibrium, or on an emotional journey of which the video captures the progress. Similarly, In my video, the heart break and loneliness is seen first, followed by her journey of recovery. This is why Indie Folk videos are perceived as being emotional and thought provoking and I think by doing this, my video looked more realistic and fit well with the lyrical analysis. Secondly, my video was in linear time. This conventional and simple style of narrative is most popular in the music video form and especially in my genre. This is because you can clearly tell a story and it is easier to see how the plot unfolds. For my video I used continuity editing to make the narrative clear to the audience. However I did use flash back scenes, like the band room scene for example. To make it obvious they were memories, I changed the colour in the video to have a bluey green which looked quite retro. Retro effects are conventional of the indie genre because the indie group in society is one of the most post-modern sub-cultures today due to their love of nostalgia and everything old or vintage. The use of flashback scenes are conventional of indie-folk videos as most the songs and videos like to show a journey or emotional progression throughout times in our lives. A flashback scene helps create this by showing the characters with contrasting emotions to what they have in the ‘present’ in the video.
The costumes for my characters, I believe are very conventional of the indie folk genre. Wes was wearing a dark band t-shirt with black skinny jeans and Doc Marten shoes. His hair was bushy and un-kept. This coincides with the male indie look that suggests they don’t care about looking smart, they are going against the clean cut conventions in society. The band T-shirt shows the ‘indie’ love of band music and the Docs show the same rebellious attitude as the Rockers and the Punks (two different and historical sub groups in society but all shared the need to rebel. The use of Doc Martens shows the rest of society that this is the view that individual has). Lily’s outfit was a white, lace dress with Chelsea heeled boots, wavy but natural looking hair and natural simplistic make up. The dress connotes innocence and purity while the hair and makeup suggest natural beauty and simplicity, similar to the simplistic acoustic tones of indie folk music.
Wes' dark clothes and Lily's clothes each have different connotations and act as a binary opposite for each other. This makes it easier for the audience to understand the different characters within the narrative and coincides with Propp's character types and functions. For example, Wes' character would be the villan (who fights the hero and usually loses, also known as the antagonist) and Lily's character is the hero (who departs on a search or journey and comes back victorious). The use of Binary Oposites through the use of mise en scene (specifically black and white costumes) can also be seen in Daughter's Video for her other single 'Still'.
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Ancillaries:
The back cover includes an image, track list and appropriate features like a barcode, rights and regulations and the record label logo. These features make the product look more realistic and professional. The text used when typing the rights and regulations is different to the text specifically for the album to show it is formal. The text on the track list is the same font and colour as the text on the front cover to show continuity. The image is a picture of leaves in a tree to keep with the nature convention of indie folk. It also reflects where the video was shot so the audience can make links between the two.
The inside covers and disks are just close up images of trees and nature to reinforce the nature aspects of the indie folk genre. All images are edited to either have a sepia tint or a purple one which make the images look worn and old. The second disk is the same as the first but inverted so that you can easily differentiate between the two but they look similar enough to be recognisable as part of the same digipak.
For my poster, I used the same layout and picture as in my album cover. This creates strong continuity and allows the audience to easily like the products. And would make the album easily recognisable after seeing the poster. I have also included extra text and information on the release date and the option to pre-order and download which is now readily available. I then included a star rating and quotes to help sell the product. This is very conventional of the indie genre, the star ratings resemble film posters which then likens the narrative in my video to a film, making it seem more interesting and entertaining.
Century Gothic
Comic Sans
MV Boli
Tempus Sans ITC
Vrinda
The main location for my video was a woodland area. Outside locations are conventional of indie videos, especially indie folk, as the open space often resembles the emotions the artist is trying to convey to the audience. It also reinforces an idea of nature and simplicity which is what indie folk is all about. This is also shown through the use of water, hence my bathroom scene. The flowing of the water also resembles nature and emotion but likewise connotes innocence and purity which relate to the lyrics in many indie folk songs.
A lot of my video is taken up by slow motion shots and the occasional fast shot which reflects the pace and beat of the song. Editing to the beat is conventional of all genres but slow motion itself is seen a lot in the indie genres to highlight certain feelings or reactions in the narrative to convey them to the viewer. For example, the first extreme close up shot on Lily’s eye is slowed right down so you can see that she is crying and therefore reinforcing the feelings of despair and loneliness from the lyrics and the video to the viewer.
Rhythmic cutting was used throughout, getting faster as the song does to build suspense in the lyrics and the narrative. One point where the cutting was difficult was the stairs scene. In this scene I had very short shots on every little beat which showed the pace of the song was increasing. This was done by taking the long shots already used and cutting them then placing them over one long continuous shot. The repetition of the shots and how they were disordered shows the characters frenzied emotions and the unpredictability of the genre.
Another technique that was used a lot in my video was ghosting and placing shots on top of each other. The ghosting gave the video a blurry, time lagged effect which made the video look disorientated but in a good way. It reflected the character’s emotions and made the narrative easier to understand. I placed some shots on top of each other and changed the opacity. For example where Lily is in the bath and a previous shot of her and Wes is laid across the top. This makes it clear what the character is thinking. Both techniques look very arty, somewhat ‘trippy’, intangible and different to mainstream videos which will appeal to the indie audience.
The narrative for my video was very conventional of the Indie Folk genre. Firstly, it strays from Todorov's narrative theory of equilibrium, where the protagonist will start happy, find disruption, recognise it, repair it and find a new equilibrium. In Indie Folk videos such as Ben Howard's 'Keep Your Head Up' and Frank Turner's 'The Way I Tend To Be'; both main characters start in a state of disequilibrium, or on an emotional journey of which the video captures the progress. Similarly, In my video, the heart break and loneliness is seen first, followed by her journey of recovery. This is why Indie Folk videos are perceived as being emotional and thought provoking and I think by doing this, my video looked more realistic and fit well with the lyrical analysis. Secondly, my video was in linear time. This conventional and simple style of narrative is most popular in the music video form and especially in my genre. This is because you can clearly tell a story and it is easier to see how the plot unfolds. For my video I used continuity editing to make the narrative clear to the audience. However I did use flash back scenes, like the band room scene for example. To make it obvious they were memories, I changed the colour in the video to have a bluey green which looked quite retro. Retro effects are conventional of the indie genre because the indie group in society is one of the most post-modern sub-cultures today due to their love of nostalgia and everything old or vintage. The use of flashback scenes are conventional of indie-folk videos as most the songs and videos like to show a journey or emotional progression throughout times in our lives. A flashback scene helps create this by showing the characters with contrasting emotions to what they have in the ‘present’ in the video.
The costumes for my characters, I believe are very conventional of the indie folk genre. Wes was wearing a dark band t-shirt with black skinny jeans and Doc Marten shoes. His hair was bushy and un-kept. This coincides with the male indie look that suggests they don’t care about looking smart, they are going against the clean cut conventions in society. The band T-shirt shows the ‘indie’ love of band music and the Docs show the same rebellious attitude as the Rockers and the Punks (two different and historical sub groups in society but all shared the need to rebel. The use of Doc Martens shows the rest of society that this is the view that individual has). Lily’s outfit was a white, lace dress with Chelsea heeled boots, wavy but natural looking hair and natural simplistic make up. The dress connotes innocence and purity while the hair and makeup suggest natural beauty and simplicity, similar to the simplistic acoustic tones of indie folk music.
Wes' dark clothes and Lily's clothes each have different connotations and act as a binary opposite for each other. This makes it easier for the audience to understand the different characters within the narrative and coincides with Propp's character types and functions. For example, Wes' character would be the villan (who fights the hero and usually loses, also known as the antagonist) and Lily's character is the hero (who departs on a search or journey and comes back victorious). The use of Binary Oposites through the use of mise en scene (specifically black and white costumes) can also be seen in Daughter's Video for her other single 'Still'.
Ancillaries:
My Front
cover includes a title and my main image. The text for my main image is the
same font and colour as the text in the opening and closing title in my music
video. The only difference is that my album also has the name of the artist as
well as the song (‘LILUTH’). The text is spaced out across the length of the front
cover for maximum visibility. It is also white text on a black background for
the same reason. The main image in the front cover takes up most of the space.
It is a picture of Lily which is conventional and makes the artist more
recognisable. I edited the photo in Photoshop by placing different pictures of
Lily from different angles over each other and changed the opacity to give the
image an abstract, ghostly feel that looks arty and will appeal to an indie
audience. The image is also tinted a purple/pink colour to give it a retro,
tarnished look, which again will appeal the nostalgic nature of an indie
audience.
I used Warpaint as inspiration
The back cover includes an image, track list and appropriate features like a barcode, rights and regulations and the record label logo. These features make the product look more realistic and professional. The text used when typing the rights and regulations is different to the text specifically for the album to show it is formal. The text on the track list is the same font and colour as the text on the front cover to show continuity. The image is a picture of leaves in a tree to keep with the nature convention of indie folk. It also reflects where the video was shot so the audience can make links between the two.
The inside covers and disks are just close up images of trees and nature to reinforce the nature aspects of the indie folk genre. All images are edited to either have a sepia tint or a purple one which make the images look worn and old. The second disk is the same as the first but inverted so that you can easily differentiate between the two but they look similar enough to be recognisable as part of the same digipak.
For my poster, I used the same layout and picture as in my album cover. This creates strong continuity and allows the audience to easily like the products. And would make the album easily recognisable after seeing the poster. I have also included extra text and information on the release date and the option to pre-order and download which is now readily available. I then included a star rating and quotes to help sell the product. This is very conventional of the indie genre, the star ratings resemble film posters which then likens the narrative in my video to a film, making it seem more interesting and entertaining.
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