Ancillary Text - Poster Research

Laura  Marling's simplistic poster is highly conventional of the indie genre. This is done through the use of a clear black and white colour scheme and very little text. The only text used is the artist's name, album title and when the album is released (in this case, now). This makes the viewer more likely to take in the content of the poster as there is less to read, however what text is there stands out very well. The image used is a sketch instead of a photographic image (also used on the album cover). This appeals to an indie audience as they like things that are unconventional of most genres and like to stand out and be individual. The idea that the main image is a piece of art instead of a person pulling a pose that has been seen many times before appeals to the indie audience as new and interesting.

Ben Howard's poster like Laura Marling's includes the same image and text from the album they are promoting. Again, there is little text and what there is stands out, in particular, the artist's name, followed by the album name and then the release dates. Unlike Laura Marling's, this poster also includes instruction to pre-order the album. The image is in water, another convention of the indie folk genre as it symbolises the nature and purity that is reflected in the songs of an indie folk artist. The colour scheme is natural, soft colours. White, black and different shades of blue. The gentle mixture of the colours give a soft tone to the poster that is made to resemble the tone of the music it is promoting.

Noah And The Whale's poster, again like the others, is made up of the same image and text that is used in the album cover, this creates continuity and visual recognisation for the audience so that it is easier for them to understand what the poster is promoting. Unlike the other posters, there is quite a lot more text. For example, there are reviews at the top of the poster. This gives the audience reassurance that what they are buying is good quality. It also has information on how they can buy the CD or download or to even get a deluxe CD and DVD combo. The colour scheme is Black, light blues and White. The use of soft, neutral colours reflect the genre and mood of the music. The use of the old fashioned camera in the main image is self-reflexive as it shows the media text. This is conventional of the genre as 'indie' music rebels against the 'norm' of the music industry.